mapme! with DSB and Live|Work

Industry Projects


The industry project with DSB Design Vision and Live|Work prompted me to think about the Mumbai DabbaWala – previous post
The aim of the 2 week block is to engage in designing sustainable means of transport and travel in terms of services.

CIID/DSB Industry project
Platform For Action

“In this project we will ask you to design a platform for action where danish citizens can create a cooperative partnership with DSB  and provide a new sense of ownership to transport solutions. This will fundamentally change DSB’s role as a provider of transport to a group of passengers, into a relationship where DSB and travelers are equal partners providing transport services together. DSB can act as the initiator of such a platform, both from a value perspective and from an infrastructural perspective. DSB sees this as a long-term opportunity, and not  as a short-term business.”


our service mapme, formerly Optimizr

What is it?
mapme is a service primarily for organizations and corporations that are interested in infusing their workforce with the need to try alternating travel methods and patterns. The idea stems from the need for sustainable choices one can make with relation to the commuting routine. mapme provides you, the user, with travel and route options based on certain inputs – this can either be from a database, which you dont have to worry about, or on a more customizable level.

Maps are plotted specific to each person, going from home to work. mapme works on the premise that if you try a sustainable option even once a week there is a benefit – not just for the environment but also for you in terms of Costs, Health, Time and or Environmental Foot-Print.

The super basic skeletal structure of the service is as follows

Live|Work is a strong advocate of the Experience Prototyping method, and we have made some initial prototypes.

Profiles we have used so far
1. Commuters who have a habit of taking their personal car to work and back everyday
2. Commuters who use public transport to work and back
3. Commuters who use a cycle or walk

The areas we think each of these profiles can make a slight change
1. Obviously for this category is to try and get them to use public transport, car pooling, etc
2. For this group and interesting experiment was to try and break up their traveling. A part by train and a part with alternate forms of transport.
3. Try and break their routine, maybe change routes and alternate routes.

We found people who’d be willing to play along with us, be our actors.
First was to get a person using a train to break up her journey – to get off two stops before her destination and cycle the rest of the way.

1. we provided her with a route map she could take (most scenic, and healthy in this case)
2. delivered a cycle to the train stop
3. provided for free mapme coffee (this was a decision made in the field)
Sandra was given a coffee token, which she exchanged for a coffee at the cafe close to bike stand
4. spy on her during her commute

Sandra, one of our subjects, had no prior information to the service and project. So it was interesting to see her reactions to the service. The first thing she said when we met up with her work was “wow that was great!

at the end of our chat we gave her a simulated progress brochure. As if she had been using the service for a month. The sheet contained information about her behaviors, her monetary savings and other interesting facts.

the data shown is not all entirely true, but for the sake of the experience we thought exaggerating some of the points would be ok.

will post more as the project progress.

the widget


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